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Privacy Policy

This Privacy Policy explains how Focus Fusion (“we”, “our”, “us”) collects, uses, stores, and protects personal data from both end users (“Clients”) and personal trainers (“Trainers”) using the platform.

We are committed to protecting your privacy and ensuring transparency in how your data is handled, particularly in relation to AI-driven services, WhatsApp communications, and payment processing.

SCOPE

This policy applies to:

  • Clients using the Focus Fusion mobile application
  • Trainers using the trainer portal or mobile app
  • Any interactions via WhatsApp, AI avatars, or integrated services

DATA WE COLLECT

2.1 Client Data
We may collect:

  • Name, email address, phone number
  • Fitness goals, preferences, and activity data
  • Workout logs and progress tracking
  • Messages and interactions with trainers and AI avatars
  • Payment and transaction data
  • Device and usage data

2.2 Trainer Data
We may collect:

  • Name, contact details, and profile information
  • KYC and verification documents
  • Bank and payment details
  • Uploaded materials (PDFs, videos, notes)
  • WhatsApp chat history used for AI training
  • AI configuration settings and tone preferences

HOW WE USE DATA

We use data to:

  • Provide and operate the platform
  • Match clients with trainers
  • Enable bookings and scheduling
  • Process payments and generate invoices
  • Deliver AI-powered coaching responses
  • Improve service quality and performance
  • Monitor platform usage and engagement

AI AND AUTOMATED PROCESSING

Focus Fusion uses AI systems to generate responses on behalf of trainers.

  • Trainer-provided materials may be used to train AI avatars
  • AI responses may be based on historical trainer data and interactions
  • AI interactions may be monitored, logged, and reviewed
  • Users may interact with either AI or human trainers

AI is not a substitute for professional medical advice.

DATA SHARING

We employ UK-aligned security measures to safeguard your personal data. Information is stored on secure servers with restricted access to prevent unauthorized disclosure, alteration, or destruction.

THIRD-PARTY SERVICES

We rely on third-party providers for:

  • Messaging (WhatsApp Business API)
  • AI processing (OpenAI or equivalent)
  • Payments (Stripe, PayPal)
  • Hosting and infrastructure (AWS)

Each provider has its own privacy policies

DATA SECURITY

We implement appropriate technical and organisational measures to protect data, including:

  • Secure authentication
  • Encrypted data transmission
  • Access controls

However, no system is completely secure.

DATA RETENTION

We retain data:

  • As long as accounts are active
  • As required for legal and operational purposes
  • Until deletion is requested

USER RIGHTS

You may:

  • Access your data
  • Request correction
  • Request deletion
  • Withdraw consent where applicable

Requests can be submitted via support channels.

INTERNATIONAL TRANSFERS

Data may be processed outside the UK or EEA via third-party providers.

We ensure appropriate safeguards are in place.

CHILDREN

The platform is not intended for users under 18.

CHANGES TO THIS POLICY

We may update this policy periodically. Continued use of the platform constitutes acceptance.

CONTACT

You have the right to lodge a complaint with the ICO if you believe we are not handling your data correctly. We encourage you to contact us first at sj@focusfusion.co.uk so we can resolve any concerns you may have immediately.

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